Customer Testimonials are a Huge Asset
According to InternetLiveStats.com, there will be 3 billion internet users around the world by the end of 2014. In the United States alone, 84 percent of the population uses the internet on a regular basis for miscellaneous purposes. Many people use the internet to determine where, when, how, and from whom to purchase products and services.
Nowadays, it’s incredibly common for individuals to conduct online research before purchasing products or services. They use search engines to find websites so they can compare companies that sell similar or identical products or services before they narrow down their selection to one or two.
Potential customers evaluate a company based on many pieces of information they find on its website. First, they assess how easy the company’s website is to navigate. Second, they compare prices. Third, they read the website’s content and customer testimonials.
Testimonials published on a company’s website are a huge asset to anyone in the process of making a decision about purchasing goods or services.
Who Are You Going to Trust?
If you were in the market to purchase a new home and wanted to use the internet to find a real estate agent in your area, you’re likely going to be faced with thousands of choices. Who are you going to pick? Are you going to choose the real estate whose website is boring and bland, or are you going to choose the real estate agent whose website contains actual testimonials from previous clients who think this agent is the absolute best in town?
People Trust their Peers
Individuals looking at your website may not personally know the people who wrote your testimonials. But if the published words come across as true and written with honesty, they will be taken seriously and will help your potential customers overcome any skepticism they may have had about hiring your company to provide the product or service you provide.
Where and How to Publish Customer Testimonials:
- First, make sure your happy customers are comfortable with having their testimonial(s) published on your website.
- Many companies have a specific page dedicated to testimonials. Website visitors can be directed to your testimonials page by a tab on your navigation bar.
- When possible, publish the names of the people who wrote the testimonials – but make sure to get permission first. Many companies use only the first name and last initial of their happy customers.
- You don’t have to include an entire testimonial if it’s many paragraphs in length. Simply take a few positive sentences and then provide a link to a longer version (in case anyone wants to read the whole thing.)
- Promote testimonials via social media as well as on your website.
Remember, if your company doesn’t currently have any testimonials to publish, all you have to do is ask your happy customers for their feedback. If they are truly satisfied with your company, your products, and/or your services, they will be pleased to provide you with something that will help you succeed.