The Value of Good Content
You’ve probably heard it a million times. “Content is King… Content is King… Content is King…” It’s a phrase that is sometimes overused in the world of search engine optimization and website development. Internet experts have been repeating this phrase for years, but I’ve come to the conclusion that many have been taking the phrase just a bit too literally.
True, there is no question that Content is King. But “content,” in and of itself, is not what guarantees the success of a website. What really matters is what the content says, the validity of the content, the usefulness of the content, and who ultimately wants to read the content. Content is just content – and it doesn’t serve much purpose unless people (e.g. your potential customers) find it interesting, engaging, and helpful. Only when it reaches the level of being helpful, effective, and informative does content actually become “King.”
Good Content – Exactly How Valuable is It?
The Value of Good Content is immeasurable when it’s useful. Way back in 1996, Bill Gates, the co-founder and chairman of Microsoft, wrote an article entitled, “Content is King.” In the article, Mr. Gates discussed his vision for the future as related to the importance of relevant content on websites. Not only did he stress the importance of websites’ providing readers with current information, but he also said, “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.”
Bill Gates wrote his article in 1996, but the ideas included in the article are still relevant today (almost two decades later). As if being the co-founder and chairman of Microsoft wasn’t impressive enough, Bill Gates conveyed ideas in his 1996 article that were pretty accurate and full of foresight!
Content Should Not Be Created Solely for SEO Purposes
The notion that content should be created and written strictly for search engine optimization (“SEO”) purposes is old and outdated. The days of stuffing website content with keywords and keyword phrases is long gone. In fact Google and other search engines may actually penalize websites for content that is obviously written for SEO. Today, websites are rewarded from a SEO perspective for consisting of useful and interesting content. In addition, websites that show evidence of a concerted effort to provide visitors with this type of content are rewarded by visitors who consistently want to come back for more.
When visitors find content interesting, they will likely continue to visit those websites on a regular basis.
Also, visitors will probably share the information they find on the websites with their social media contacts. When website content is relevant and “good,” it leads to a process of content sharing and circulation through social engagement – which is something that occurs naturally and is greeted enthusiastically by all of the website’s fans and followers.
It’s important to keep in mind that good content is not only KING, but good Content is also one of the most important the KEYS to success.