WE ARE CENTER MASS MEDIA

WE CARE.

In our offices, creativity is crafted, and ideas come to life. We are a team of artists, coders, thinkers, designers and developers crafting the digital marketing experience. Our team is passionate about creating stunning online experiences, graphics and brands. We even make a few new friends along the way.

WE DELIVER.

We strive to create meaningful connections for users through considered strategy and innovation in the digital space. Above all, we believe in beautiful design, attention to detail, interaction, experimentation, collaboration and exploration. We deliver intelligent products, engaging experiences and exceptional outcomes for incredible clients all over the world.

WE CREATE.

Our creative ideas turn into tangible results, which lead to additional revenue and increased brand engagement, supported by a clean, polished and professional image. As your business grows, so will your marketing needs and strategies. We will be here every step of the way.

ABOUT US

We enjoy working with organizations big, small and everything in between. We have a team of designers, developers, programmers, and advertising specialists that are passionate about what they do. So naturally, we decided to create this marketing team of superheroes that functions as a plug and play marketing team for YOUR business. We are a marketing team that grows with you and your business.

Our strategies are outside of the box and our approach is different than any other shop out there. That is what makes us unique.  Your superior product or service paired with a marketing team like ours will be a serious force to be reckoned with.

It’s time you worked with a team like ours.

We love WordPress

Google Trends data reflects the popularity of the different Content Management Systems used in website builds.

SQUARESPACE
3%
DRUPAL
6%
JOOMLA
10%
WIX
11%
WORDPRESS
66%

Our Team

John Ramsay

John Ramsay

Chief Executive Officer

Stephen Ryan

Stephen Ryan

Designer

Rajdeep Karmakar

Rajdeep Karmakar

Lead Developer

Heather Ramsay

Heather Ramsay

Vice President

Alex Seytlin

Alex Seytlin

Director of Marketing Operations

Lauren Carlson

Lauren Carlson

Graphic Designer

Katie Bivens

Katie Bivens

Office Manager

Usman Zafar

Usman Zafar

Coder

Rich Crowley

Rich Crowley

Chief Financial Officer

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

ANTOINE DE SAINT-EXUPÉRY

Some Fun Facts

Websites Built
Photos Taken
Lines of Code Written
Creative Team Members

Services

Marketing

Marketing

Center Mass Media is a digital marketing agency with extensive experience developing marketing strategies and applying marketing techniques that provide value and positive results for our clients. We are a marketing management team dedicated to our clients' success.

Social Media

Social Media

The importance of an effective social media campaign for the success of a business is cannot be overestimated. Social media is an incredibly influential marketing tool, and it is here to stay for the long haul. Social media outlets such as Facebook, Twitter, and Google+ collectively encompass hundreds of millions of users around the world, many of whom are actively engaged in these venues every single day.

Web Design

Web Design

At Center Mass Media, we understand the importance of website design & development. But we also recognize that more is involved with website design & development than simply throwing together a nice looking site. The design & development process does not happen overnight because before we begin the process, we first spend time exploring and learning about your business and thoroughly understanding your target audience and your sales strategy.

SEO and SEM

SEO and SEM

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are terms that are often used interchangeably but in actuality are not exactly the same thing. SEM is a broad process that involves using various tools and strategies to market websites via search engines. The overall goal of SEM is to raise a website's rankings on search engines. SEO is more specific. It involves using specific tactics to optimize each specific page on a website.

Content

Content

"Content is King!" This expression is probably overused in the world of digital marketing. But it's overused for a reason. Because it's true. Comprehensive and high-level content causes a website to be regarded as the authority in its specific industry. In addition, excellent content is key to an overall search engine marketing (SEM) strategy. The days are long gone of "keyword stuffing" and unnecessary and excessive website pages that provide absolutely no benefit to a site's visitors. In fact, these tactics can actually cause a website's search engine rankings to plummet.

Branding

Branding

We are experts at logo design & branding. And we make sure all of our clients understand that the development of a logo is not the same thing as "branding." A professionally developed logo that truly portrays the purpose of a business is essential, but it's only one piece of your branding strategy. Your logo is incredibly important because it's the specific symbol the public recognizes and associates with your brand.

From the Blog

Emoticons on note paper attched to rope with clothes pins

The Most Effective Marketing Strategies Involve Emotional Connections

As a consumer, are you more likely to purchase a product or service offered by a brand you respect and

admire, or a brand that you find offensive? If you’re like most people, you are willing to go out of your

way and also spend more money on products and services that are sold under a brand name to which

you have an emotional connection.

 

Marketing agencies are aware that people develop emotional connections with companies and brands.

Consequently, marketing agencies build and implement marketing strategies for their clients based on

this fact.

 

Hiebing, an integrated brand and development marketing firm published an interesting white paper on

the topic of how brands can develop emotional connections with their customers. The white paper,

Emotional Connection Can Build Strong Brands Seven Ways, identifies the following seven techniques

that brands can use to strengthen a customer’s emotional connection:

  1. Develop Your Own Emotional Eyes and Ears
  2. Apply a Marketing Model Based on Emotional Experience
  3. Use Indirect Testing Methods
  4. Use the Two-Year-Old’s “Why? Why? Why?” Discovery Technique
  5. Use the “It’s Not About…, It’s About” Approach to Find a Fresh Insight
  6. Develop an Emotional Strategy First to Guide Your Message Creation
  7. Use Emotional Cues

 

How Digital Marketing Agencies Encourage Emotional Connections

People base their purchase decisions on several factors, but one of the most important and influential is

the person’s emotional connection to a brand.

 

Here’s an example: Company A and Company B both sell similar products. Company A spends a great

deal of time and effort promoting its environmental awareness and dedication to zero-waste. Company

B is just as concerned about environmental awareness and zero-waste, but does not spend as much

time and effort promoting this fact to customers or the general public. As a result, environmentally-

concerned customers go out of their way to purchase products from Company A because they feel that

company A is more aligned with their own personal values, and they therefore develop an emotional

connection with Company A – – even though Company B employs extremely similar standards.

 

It is the job of marketing agencies to determine which strategies will connect with the emotions of

customers, and then focus marketing campaigns on building those emotional connections. When it

comes to online marketing, building emotional connections poses challenges. According to an

interesting article published on MarketingLand.com, 7 Ways To Use Emotion To Drive Conversions,

“Marketers just haven’t figured out how to use emotions to bring the “wow” into their websites.

Fortunately, it’s actually quite simple to create emotional connections with visitors, even for the most

boring of industries.”

 

One of the most important aspects of developing an emotional connection with customers via online

marketing is being able to promote the positive characteristics of brand. This can be accomplished with

a well-thought-out website design, truly understanding the brand’s target market, and developing a

relationship with customers that evokes trust and loyalty. The most experienced and talented digital

marketing agencies are able to assist clients in any industry reach these goals.

Digital Marketing for Baby Boomers

Attention Digital Marketing Agencies: Baby Boomers are Using the Internet!

If you work in the field of digital marketing, it will hopefully come as no surprise to you that Baby Boomers are active users of the internet. Baby Boomers make up the demographic group of people who were born between the years 1946 and 1964.

Following are the names of the demographic groups that are younger than the Baby Boomers:

  • Generation X – people who were born in the early 1960s through the early 1980s
  • Millennial Generation – people who were born in the early 1980s through the early 2000s
  • Generation Z – people who were born in the early 2000s through the present

What does the fact that Baby Boomers are active internet users mean to digital marketing agencies? It represents quite a few things… but most importantly: it means that the Baby Boomer generation should not be ignored when it comes to website design, messaging, branding, and content marketing.

All of the abovementioned generational groups use the internet on a regular basis. Therefore, it can be a real challenge for internet marketing agencies to develop websites and digital marketing campaigns for clients that sell products or services that might appeal to a wide range of generations.

How does a digital marketing agency design a website that appeals to Baby Boomers as well as members of Generation X, the Millennial Generation, and Generation Z? The answer is: very carefully and very strategically.

In reality, many companies do not sell products or services that are appealing to teenagers as well as people who are well into their retirement years. But there is certainly overlap – and that is when digital marketing agencies have to get even more creative.

For example, some companies sell items that appeal to homeowners. How old are homeowners? Homeowners typically range in age from people in their 20s to people in their 70s and older!

It’s a common trend for companies to want their digital marketing campaign to showcase a hip, young and vibrant attitude. But is this strategy appealing to the Baby Boomer Generation? This is an important factor to keep in mind – and can make the job of a digital marketing agency quite challenging.

An article was published a few months ago entitled Marketing to Baby Boomers: What Digital Marketers Must Know in 2015. This article points out several important pieces of information on the topic of digital marketing and the Boomer generation. The article states, “Marketing to baby boomers seems to be a field left ignored by many. Largely, this is due to a popular misconception in the marketing world that baby boomers are not digital; that they’d prefer to leave smart phones and social media to their children, rather than use it for themselves…”

Another article, How to show Baby Boomers more marketing R-E-S-P-E-C-T, says “Digital marketers obsessively court Millennials, for obvious reasons. They’re glued to their devices, eager to spend and always open to trying new things. But with so much attention on the 20-something crowd, digital marketers are neglecting an arguably even more lucrative source of business: Baby Boomers.”

Are you a Baby Boomer? If so, do you think most internet marketing is geared towards younger generations? Let us know what you think about this topic by adding your comment below.

Time for Faster Internet

It’s Time to Start Getting Excited About a Faster Internet

Digital marketing agencies around the world are pleased that the speed of the internet is about to get a whole lot faster. The reasons for the faster speed are outlined in quite a bit of detail in an article that was recently published on BusinessInsider.com. The article, titled The Internet Is About to get Faster – Here’s Why, was published on February 21, 2015, an describes the evolution of Hypertext Transfer Protocol (HTTP), and how it has changed over the course of more than two decades.

In the article’s introduction, the author describes the original HTTP which was introduced in 1991, and HTTP 1.1, which was first put to use in 1999 – and is still considered an internet standard. However, the author notes that HTTP 1.1 poses several issues for today’s internet users because it was designed for a “simple web” and not designed to handle all of the media-rich websites that currently exist.

Later in the article, the author discusses HTTP/2, which is helping to alleviate the concerns of many website developers and internet marketing agencies about slow web page loading time and other related issues.

Details on the major differences between HTTP 1.1 and HTTP/2 are outlined in BusinessInsider article, but some of the main points include:

  • Over the years, the internet has changed significantly
  • Google launched a project in 2009 called SPDY to help combat issues with HTTP 1.1
  • The Internet Engineering Task Force (IETF) began developing HTTP/2 in 2012, using SPDY as its basis
  • HTTP/2 is much quicker than HTTP 1.1 at handling requests
  • HTTP/2 will increase internet speeds for anyone browsing the web

How Does this Affect Internet Marketing Agencies?
Marketing agencies are always looking for ways to improve user experience when viewing a website. With HTTP/2, inbound marketing agencies that are responsible for developing a client’s website will have many more options.

Questions about HTTP/2?

If you are a business owner and you have questions about HTTP/2, it’s important to ask your internet marketing agency for more information. You may also wish to visit one of the following websites which contain an abundance of information about HTTP/2:

In summary, HTTP/2 is a good thing. The update is needed and will undoubtedly help digital marketing agencies around the world help their clients achieve greater success.

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