Focused on results and immersive user experiences.
Our core values are what drive us.
Creativity - Innovation - Passion - Dedication - Service
We solve businesses problems, while delivering them new customers. So lets start to optimize, target, strategize, design, develop, connect, serve and reach more customers.
Here's a little bit more about us and what makes us...us!
We are a full service digital marketing agency obsessed with designing better brands, so naturally, we think a little differently. We are artists, coders and thinkers. We are the people who are passionate about the web, marketing, and good simple design. We are not into buzzwords or chasing the competition. We just want to do a great job and have fun while we’re at it. We enjoy working with organizations. big, small and everything in between. We have a team of designers, developers, programmers, and advertising specialists that are crazy about what they do.
So naturally, we decided to create this marketing team of superhero's that functions as a plug and play marketing team for YOUR business. We are a marketing team that grows with you and your business. Our creative ideas turn into tangible results, which lead to additional revenue and increased brand engagement, supported by a clean, polished and professional image.
As your business grows, so will your marketing needs and strategies. We will be here every step of the way.
Here are just a few things we are crazy about and love to do:
We are an experienced team and passionate about digital marketing.
We take your business seriously, but don’t take ourselves too seriously.
We often become close friends with our clients and forge family bonds among each other.
We value the mutual, long-lasting respect that comes from doing business together and hope you do too.
Below you will find a picture of each Center Mass Media team member.
Basically, the brains behind your marketing.
8 brains to be exact - all working for you!
A simple four step process.
We will create an engaging and effective tailor-made solution to fit your every need.
Our team of designers, programmers and marketing specialists has proven that a smaller, highly skilled team can be more efficient. We make brands more valuable.
Step 1 – Define
We always start a new project the same way: asking good questions. We believe the key to reaching your goals is to start by understanding your company and your vision from the inside out. Only then can we help you create a plan for success.
Step 2 – Design
We love design, but good design is more than simply creating an attractive home page. It starts with your brand and your goals in mind. We organize. we prioritize. We use design to transform your vision into something tangible, accessible, & engaging.
Step 3 – Develop
Writing code isn’t easy or glamorous, but it serves as the foundation for your website. it plays an integral role in its success. We take pride in writing clean, web-friendly XHTML & CSS. This ensures that your message remains the focus of the site, exactly as it should.
Step 4 – Deploy
Launching a new website is a huge step for any company. We cover all the details, so your site makes its best first impression. Our SEO expertise ensures your site will be easy to find. We offer monthly maintenance plans to keep your site fresh and current.
We are a full service agency with a proven track record.
By leveraging creative expertise with a firm foundation in online marketing strategy, we create more meaningful relationships for our clients and their customers. We work with big and small organizations to give you creative solutions that deliver great results.
Great marketing is born from great ideas.
At Center Mass Media, we understand the importance of website design & development. But we also recognize that more is involved with website design & development than simply throwing together a nice looking site. The design & development process does not happen overnight because before we begin the process, we first spend time exploring and learning about your business and thoroughly understanding your target audience and your sales strategy. Read More »
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are terms that are often used interchangeably. But in actuality SEM and SEO are not exactly the same thing. SEM is a broad process that involves using various tools and strategies to market websites via search engines. The overall goal of SEM is to raise a website's rankings on search engines. SEO is more specific. It involves using specific tactics to optimize each specific page on a website. Both SEM and SEO are tools used to increase a website's visibility on search engines, and both are absolutely necessary. Read More »
"Content is King!" This expression is probably overused in the world of digital marketing. But it's overused for a reason. Because it's true. Comprehensive and high-level content causes a website to be regarded as the authority in its specific industry. In addition, excellent content is key to an overall search engine marketing (SEM) strategy. The days are long gone of "keyword stuffing" and unnecessary and excessive website pages that provide absolutely no benefit to a site's visitors. In fact, these tactics can actually cause a website's search engine rankings to plummet. Read More »
The importance of an effective social media campaign for the success of a business is cannot be overestimated. Social media is an incredibly influential marketing tool, and it is here to stay for the long haul. Social media outlets such as Facebook, Twitter, and Google+ collectively encompass hundreds of millions of users around the world, many of whom are actively engaged in these venues every single day. Read More »
We are experts at logo design & branding. And we make sure all of our clients understand that the development of a logo is not the same thing as "branding." A professionally developed logo that truly portrays the purpose of a business is essential, but it's only one piece of your branding strategy. Your logo is incredibly important because it's the specific symbol the public recognizes and associates with your brand. Read More »
Center Mass Media is a digital marketing agency with extensive experience developing marketing strategies and applying marketing techniques that provide value and positive results for our clients. We are a marketing management team dedicated to our clients' success. Read More »
We are a bit different than anyone else.
You are about to read a lot of information. We mean a lot.
If you have the time available to you, we encourage you to proceed, as we know every organization has a budget in mind. The info can be overwhelming, (honesty is the best policy) but that’s what we are here for.
OVERVIEW - Communicating your message requires skills in many areas. One important lesson we’ve learned in the past several years in business is that a successful project requires a well-defined plan (blueprints) before construction begins. Up-front planning (“measure twice – cut once”) always saves time, money & frustration. This has proven true for large database projects as well as smaller web design & development projects. Some of the following questions should help to define expectations, giving us the spec’s necessary to estimate the corresponding time & cost required. Also making sure everyone’s on the same page while successfully completing the project on-time and on-budget.
CONCEPTS & PLANNING - “A problem well-defined is nearly solved” – so begin with the end in mind! Creating a clear plan is important for every successful web project: identifying goals, the scope & success criteria. Have you created a sitemap (an outline) for your new website yet? Will we need to create it? Do you have a detailed plan or do you need help developing one?
What’s your compelling “call-to-action” i.e. what action should your audience take after viewing your site. Do you already have a good, short tag-line & welcome blurb? What makes your business unique? Can you describe your target audience(s)? What’s driving traffic to this site? online/offline?
The amount of time required for concept & planning meetings always factors into the overall cost & success of the finished product. It’s important to know how many people are on your planning & decision making team. Are they all on the same page? Has a project timeframe (start & end dates) already been determined?
IMAGERY & COPYWRITING - On the web, people “scan” more than they read. ”Don’t make me think” is an unspoken goal (it’s true!). Web pages should be self-evident, obvious, and self-explanatory. What is your website about? What are the core “hooking” messages? Is your content condensed for the web? Remove everything non-essential. (“less is more”). Pages should be divided up into clearly defined areas. Will you need help re-organizing your site content?
Do you give visitors a reason to come back? Is the text on your site captivating as well as ‘to the point?’ The quality of the content on your website often determines how long your audience remains interested in your message, products, or information. Carefully-crafted, quality content improves search engine (SEO) rankings.
Do you already have professional images & an identity package? Will you need help selecting & purchasing stock photography? The cost of quality images and professionally written copy can certainly be a factor, but investing in these assets greatly increases the positive impact on your audience and the overall success & professionalism of your site. Your photography should match the ‘over-arching concept’ that drives your message, website & marketing.
GRAPHIC DESIGN - Design is one of the most important factors influencing cost, timelines & the quality of the finished product. Every design is different, but most quality projects require at least 20 hours of design. Do you need several rounds of revisions to get that exact look you want? Do you need a logo?
DEVELOPMENT - Development is the process of transforming the finalized web design & site-map into a fully functional site. This involves building a solid foundation with programming using HTML, CSS, AJAX, Flash, Databases, PHP, etc… Make sure your web partner can bridge both sides of the brain: code and design. (Function and form) The next step is placing content into the content management system (CMS) & optimizing graphics for the web. Solid code takes time. Of course, the more pages you need & the larger the project scope, the longer the development time.
EXTRAS, ADD-ONS AND INCREASED FUNCTIONALITY - When it comes to the web, almost anything is possible. Some options to consider are sophisticated CMS, mobile versions & responsive design , motion graphics, shopping carts, e-commerce, customizable forms with business rules & validation, database-driven web applications, payment gateways, EDI, email marketing, social media, dynamic Flash/JS interactivity. what operating systems, browsers and browser versions are we targeting? Do we care about IE6 or other older browsers, are there additional considerations such as printer-friendly versions, ADA-compliance, or other that we need to be aware of?
SEO (Search Engine Optimization), SOCIAL MEDIA AND MAINTENANCE - Is your site at the top of search engine results? Need tools to measure & tweak your site’s successfulness? Missing out on potential customers? What keywords would you like for people to find you? Want your site to appear before the competition?
SET UP & TESTING - Placement of the final website on a hosting server of your choice & testing, to ensure everything is operating as defined, is the final step in production. Every project requires some amount of time for set-up, testing & debugging. Costs associated with set-up & testing are influenced by the complexity & amount of requested changes to your project.
FULL SERVICE RETAINER - Center Mass Media offers a turnkey alternative the the basic pay per project way of business. We offer packages that include everything you would expect from an internal marketing department without the overhead. Ask us how we can help you to achieve your business goals.
There's nothing better than working with great people!
We would love to hear from you.
Tell us about your project and we will get back to you within 10 minutes.
Yes, seriously ... ten minutes.
In order to get the process started please take a few moments to fill out the nifty contact form you see to your left. Your well thought out answers will help us grasp your needs and prepare us for our first meeting with you.
Questions, issues or concerns? I'd love to help you!